Digital vs. Traditional Advertising
Outreach : Digital advertising gives a platform with a wider outreach, with the capability to target selective customers.
Measurable : Unlike traditional media, digital marketing tools can provide measurable such as daily visits and searches on your website, customer engagement levels, customer drop points from your website etc.
Lesser money with higher performance : Traditional media can be costly with resource intensive options such as pamphlets, flyers, news paper ads, billboards etc. At the same time, their outreach is limited. Internet can provide a global audience in a click.
Interest driven : Traditional marketing relies on pushing the media to consumers who may not even be interested in the product or service on offer. How many times do we look up at a billboard and are motivated to buy the product? Digital marketing, on the other hand, is pull driven. When someone searches for a requirement and your ad shows up at the top, there is an immense probability that you may have a successful sale!
Dynamic message : The ad text/message can be changed as frequently as needed to match with the current requirements and to keep the viewers updated with latest offers. With page testing environments such as A/B, the most effective webpage content can be figured out easily.
Re-marketing : Re-targeting lost prospective customers is possible only with internet marketing. Data analysis can reveal viewers who had shown interest in a product offering, but may have left the page. Such audience can be brought back once again with suitable and targeted advertisements like better offers or special discounts.
- Google now processes over 3.5 billion searches per day worldwide (Source: Internet live stats) which means about 50% of the world searches on Google everyday. It is therefore imperative to advertise on Google.
- Internet users in India have been calculated at 350 million by the first half of 2015, of which 65 per cent use mobile to access internet. (Source : Business Standard)
- Digital transformation will take India’s internet users from 373 million (28 percent of population) in 2016 to 829 million (59 percent of the Indian population) in 2021, as predicted by the global networking giant Cisco. (Source : yourstory.com)